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General Mills unveils new product line-up

FBR Staff Writer Published 11 July 2017

Food company General Mills has unveiled a range of new products across the world in a move to catch up with the varying consumer preferences and offer more choices.

The company modernized its portfolio by updating products from Cheerios to Yoplait to Progresso.

It has also expanded its gluten free and organic product range besides implementing nutritional improvements throughout its brands.

One of the major highlights of the new products is the French-style yogurt product, dubbed Oui by Yoplait, which has been launched in the US.

As per General Mills, the new yogurt product has been manufactured using whole milk and real fruit pieces among other simple ingredients. The yogurt has been cultured with a pot set method enabling consumers to eat each serving from the same glass container in which it was cultured.

Other notable products launched include tasty cereals like Apple Cinnamon Toast Crunch and Blueberry Chex, Annie's organic cheese puffs and Betty Crocker cake mix for the US market to go along with the Häagen-Dazs mini stick bars for the European, Australian and Asian markets.

General Mills CEO Jeff Harmening said: “Regardless of the changing consumer landscape, one thing remains consistent, people still want great-tasting products.

"We're increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients -- whether it's pioneering new innovation like French-style yogurt in the U.S. and Häagen-Dazs mini stick bars in Europe, or renovating a classic like Betty Crocker cake mix."

In the US, General Mills has launched a total of 13 new products while in Canada, it has launched Liberté Greek Crunch and Old El Paso Thick Cut Tortilla Chips products.

The food giant has also rolled out Häagen-Dazs Frozen Yogurt Collection in France and Spain, Old El Paso Mini Stand 'N Stuff Taco Kits in France and the UK and Yoplait Triple Sensation and Champs de Fruit in France.

In Asia, the new products launched are Wanchai Ferry Sea Cucumber Shrimp Dumpling and Yoplait Perle de Lait Drinkable for the Chinese market.


Image: Oui by Yoplait Yogurt. Photo: courtesy of General Mills Inc./PRNewswire.