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Valio to cut sugar and salt content in products by 2020

FBR Staff Writer Published 15 February 2018

Finnish dairy manufacturer Valio has pledged to reduce salt and sugar content across all its products by 2020.

The company announced its nutrition agreement to enhance the health and wellbeing of consumers. 

The dairy producer said that the agreement is part of Finland’s Agenda 2030 program and also a part of its sustainability program and continued efforts to improve health of its consumers.

The deal would help its consumers in cutting down on their intake of sugar and salt apart from making it easier for them to make low-salt choices or recipes.

Valio research and technology senior vice president Anu Kaukovirta-Norja said: “Our commitment is linked in particular to two UN goals: ensuring an adequate standard of food and nutrition, and improving health and wellbeing. Meeting these goals is essential, since the world’s population is projected to grow to as much as 9 billion by 2030.”

The dairy company has been on a mission to double the number of snack products it manufactures in the 2015-2020 timeframe that are sugar-free, unflavoured and containing 20-50% less sugar content than before.

Valio said that most of its current R&D work is focused on sugar reduction across its products. In 2015, the company claims to have manufactured 84 different snack products that were on par with its targets.

While the number of such snack products has been increased to 136 in 2017, the target Valio is looking for 2020 is 168 low-sugar products.

Kaukovirta-Norja said: “Valio’s expertise in product development and technology is unique on the global level, and rests on more than a century of experience and know-how. For example, we are studying the potential for using new kinds of acidifiers for enhancing flavour as well as the utilisation of natural enzymes.

“We will also examine how we can even more effectively use the sugar contained in berries and fruit and how modern technologies can be used to create great taste at our new snack plant in Riihimäki, Southern Finland.”

When it comes to reduction of salt content, Valio aims to sell seven million kilograms of Valio ValSa reduced-salt products annually by 2020.

In 2016, Valio had launched low-salt product range, cheeses and spreads with Valio ValSa and by the end of 2017, it claims to have sold nearly four million kilograms of the products.

The company also plans to disclose details of the salt content in all Valio recipes by 2020.

Image: Valio has committed to salt and sugar reduction in all its products by 2020. Photo: courtesy of Valio Oy.